Brother AR
A Dose of Reality at Brother Rally New Zealand

An Innovative AR Experience

To celebrate the first year that Brother is sponsoring the Brother Rally New Zealand, Brother was looking for an innovative approach for rally enthusiasts to experience the rally. We were tasked to create a mobile AR experience for the rally fan.

Based on the junaio Plugin, the Brother AR app was updated to allow rally enthusiasts to experience their own personalized rally model car drive in 3different terrains of the actual rally. To show a more realistic experience, video texturing of 2 planes was chosen to depict 3 different terrains. The actual terrain including the trees, shrubs etc. were created in 3D and then rendered into a video to give the rally fan a more realistic feel of the rally.

"As we're co-driving rally in New Zealand, we're really excited to be able to offer stimulating and technology-focused activities for those rally fans out there who are looking to get the most out of their rally experience. Our brand is synonymous with innovation and this is why we have developed the AR and simulator technologies to mark our sponsorship with rally, and we're looking forward to be able to share these with everyone," says Graham Walshe, executive chairman of Brother International (NZ) Limited.

Read Brother International (NZ) Limited's press release here