Augmented Reality (AR) was used by Vespa Taiwan (tw.vespa.com) in the 2012 Taipei International Auto Show (24.12.2011-1.1.2012).
Brother is a leader in the development and manufacturing of technologies in the printing, communication and digital imaging industries. Recognizing the value of AR as an effective tool to engage the customer, we were tasked to develop a mobile app which could be used both as a sales tool for the retailers as well as a tool for their customers to better understand the features of Brother MFCs.
The Singapore Police Force (SPF) uses AR in their major recruitment campaign to highlight their four core values: Courage, Loyalty, Integrity and Fairness. Each poster links to a video where the real police officers introduce SPF, tell potential recruits what the SPF does and what it means to them. The posters will run on The New Paper (TNP) for 4 consecutive weeks, starting from 9-Jun-11. (The New Paper, Pg 27).
A multichannel AR campaign where AR has been used both as an online interactive tool as well as kiosks where the user can interact with the new motorcycle in many different ways. The use of 2 markers enabled the user to control the animation of the motorcycle thus prolonging the interaction between the user and the new Honda Air Blade. Try it out at www.honda.com.vn/ar.
Created together with our Korean, Taiwanese and Chinese partner’s, The Insect World is the first of a series of educational AR flash cards. The flash cards come in both Chinese and English print and narration for young children to learn about insects in the 2 most spoken languages of the world!